The rules are :

(1) Don't pay until you see your advert

(2) Pay before the end of the week in which you first see your advert

Fees are 6 GBP a week except that if you take out a long term advert for the full 26 weeks in which case the fee is reduced to 100 GBP

For a 6 GBP advert just fill in the form and remember to include your eight letter code. For any other sum please pay by bank internet transfer to HSBC Sort Code 12-34-56 Account number 222222 Include your eight letter code.

At this point you can call up a link to a payment form not shown in this mock-up.